CROWD MANAGEMENT CONSULTANCY
ASSERO SECURITY OPERATIONS
CROWD MANAGEMENT CONSULTANCY
Assero Security Operations provides professional crowd management consultancy for events across Cardiff and the wider Wales and South West. We support event organisers with structured, proactive crowd management planning designed to keep people safe while maintaining a positive attendee experience.
EFFECTIVE CROWD MANAGEMENT FOR LIVE EVENTS
Crowd management is a critical component of safety at festivals, concerts, and large-scale events. High footfall, peak movement periods, and changing crowd dynamics require experienced oversight and careful planning.

By appointing Assero to manage or advise on your crowd strategy, you gain confidence that crowd movement, safety, and compliance are being managed professionally throughout your event.
A FULL JOURNEY APPROACH
We assess and plan for every stage of the customer journey, including:
- Arrival Routes – Park and ride, local transport, drop off areas.
- Entry points and queue management
- Circulation within the event footprint
- High-risk or high-density areas
- Exit routes, dispersal, and post-event flow
Our approach ensures that crowd movement remains controlled, predictable, and safe, helping to prevent congestion, confusion, or escalation.
EXPERIENCED, QUALIFIED OVERSIGHT
Our consultants, Managers, supervisors, and on-the-ground teams bring both practical experience and formal qualifications in crowd management. This allows us to identify potential risks early, implement effective control measures, and resolve issues before they impact safety or the overall event experience.
Local Expertise You Can Rely On
Based in Cardiff, Assero Security Operations provides crowd management consultancy and operational support across Wales and the Southwest. We can help with:

- Advance Planning
- On-site Consultancy
- Supplier Audit
- Crowd Management Plans & Risk Assessments
- Safety Advisor Group support.
- Liaising with Local Authority
- Stakeholder Collaboration.
WHAT THIS SERVICE DELIVERS
Strategic planning, operational control, and regulatory confidence
SIA Licensed & Qualified Crowd Specialists
SIA licensed consultants, managers, and supervisors with proven experience managing crowd safety at festivals, concerts, and large-scale events.
Experienced Response & Risk Management
Calm, decisive management of crowd-related risks, welfare issues, and emerging incidents during high-pressure periods.
Technology-Led Crowd Monitoring
Use of CCTV, radios, and monitoring tools to support situational awareness and informed decision-making.
Security & Crowd Management Documentation
Production of event-specific crowd management plans, risk assessments, and operational documentation to support compliance and safe delivery.
Tailored Consultancy Solutions
Advice and support designed around your event footprint, audience profile, and operational objectives.
Transparent & Competitive Consultancy Fees
Clear, competitive pricing aligned to the scale and complexity of your event.
From first comms through to planning & delivery, Assero were highly professional, accommodating and worked unbelievably hard to facilitate the Big Retreat Festival 2025.
Their abundance of knowledge and support collectively gleamed through and it was a true joy to have them join us this year. It didn’t go unnoticed how well you look after your team on the ground, which was incredibly refreshing to see. Overall, the team were professional, supportive, and an absolute pleasure to work with. The team’s expertise and dedication made a huge impact on the Big Retreat Festival, and we can’t wait to continue working with them on other projects in the future.
Bethan Bloomfield – Operations Coordinator, Ops People
WHY CHOOSE ASSERO FOR CROWD MANAGEMENT
At Assero Security Services, we provide professional security solutions supported by proven experience and clear, accountable processes. From dedicated account management to competitive pricing and rigorous quality assurance, our services are underpinned by robust security and crowd management documentation, ensuring compliance, consistency, and confidence at every stage.
